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Content Strategy Guide

LinkedIn Carousels vs Posts

Which format drives more engagement? We break down the data and help you choose the right content format for your LinkedIn strategy.

Detailed Comparison

LinkedIn Carousels

Pros

  • Higher engagement rates than regular posts
  • More visual appeal and storytelling capability
  • Better for educational and tutorial content
  • Longer shelf life and shareability
  • Higher click-through rates

Cons

  • Requires more time to create
  • Need design skills or tools
  • Not suitable for quick updates

Regular LinkedIn Posts

Pros

  • Quick and easy to create
  • Good for timely updates and news
  • Works well for short-form content
  • No design skills required

Cons

  • Lower engagement rates
  • Limited visual impact
  • Shorter shelf life
  • Less shareable

When to Use Each Format

Use LinkedIn Carousels For:

  • Educational content and tutorials
  • Step-by-step guides and processes
  • Data visualization and statistics
  • Product showcases and features
  • Storytelling and narrative content

Use Regular Posts For:

  • Quick updates and announcements
  • Breaking news and industry updates
  • Personal thoughts and opinions
  • Simple questions and polls
  • Event reminders and updates

Engagement Statistics

Higher
Engagement for carousels
More
Shares for carousels
Better
Click-through rates

Our Recommendation

Use carousels for educational content, tutorials, and when you want to tell a story. Use regular posts for quick updates, news, and simple announcements.

The key is to match your content format with your goals and audience expectations.

Ready to Create High-Engagement Carousels?

Start creating LinkedIn carousels that drive higher engagement than regular posts.